People think that SEO is a piece of cake. They think that specialists who do that are spending an hour in front of the screen and make millions. This is completely not true. SEO is an industry that has lots of segments that a professional must know.
Take https://www.georgiaseoexplosion.com/ for example. People working there are skilled and experienced and the sooner they finish their job, the sooner you’ll see results from it. However, their job might last for months if it is more complex.
In this article, we’ll a little more about how things happen behind the scenes and what these people do to make a great job – but first, let’s see what this profession really means. Follow up!
What does SEO mean?
SEO stands for Search Engine Optimization. It is a way for experts to create an optimized page that will rank as higher as possible to the search engines. For this, they need to do a series of procedures and do a lot of work in different parts of the website.
Starting from the basics, like the title, the metadata, and the overall look, and ending up with perfectly tailored landing pages with lots of backlinks that will make it relevant for the bots who scan and decide whether they deserve to be higher or not.
What does an SEO expert do?
An expert will analyze the market, do research and review the already set up page, and will implement changes that are needed. This is why 100% of the work for these people is behind their laptops. They are internet connection-dependent and without it, their work has no meaning.
First, they’ll analyze the market and see what’s important. There are lots of different approaches for creating a perfect SEO and the person working with it must be aware of all the details. For example, if the page is used by a company that sells products online, then, they know their public can come from all around the world. However, if the page belongs to a shoe shop in Augusta, then location is the most important feature.
They need to pay the most attention to this detail. There are more ways to make this issue valuable for the business. When a person searches for shoes in Augusta, Google and the other engines need to see their client’s page as the most relevant one.
Another thing is the page itself. All websites are having an average loading time of around 11 seconds. Visitors, on the other hand, expect it to load in no more than 3. The job of this person is to make the best for the client. Get rid of unnecessary pictures that slow down the loading, replace some plugins with others that will be better and faster, and other things.
In other words, an SEO expert must be understanding marketing, research, programming, and many other segments of the internet world. It’s not an easy job, but the outcome of their touch is magnificent.
A professional in this business always learn new stuff
The rules always change. Depending on new technologies and realizing that something can improve the better search, the engines are constantly changing what’s important to get higher in the ranking list. No one really knows all the details that are important for the bots.
However, over time, the search engines come out in public with official information. The example we used for the location didn’t exist a few years back. Google implemented this not too long ago. Now, it’s an important feature that every marketer must use.
Local agencies have more work than one might think
They say, if you make it New York, you can make it anywhere. It may be true, but New York SEO agencies have to battle a huge market. On the other hand, the local ones will be hired to handle the local issues before the big companies because they know the local market much better.
If you’re an SEO expert in Augusta, living and working there, you know all the details about the city. You know the behavior of the citizens, what interests them the most, and what needs to be done on a certain page to make more visits.
On the other hand, a big company working in a giant city that is trying to make happy hundreds of clients at the same time, won’t be able to satisfy the clients in the proper way. This is why companies love hiring professionals in this matter that are local and understand how one place lives.
Keyword research
One of their most important obligations is to find the right keywords and implement them inside the page. This is why most of the commercial pages have their own blog section. It helps them create a keyword-relevant content that will be scanned and accepted by the search engines.
For this, of course, the specialists in this need the help of another industry – content writing and copywriting. These people will additionally need help from editors to finalize the product after which it will get back in the hands of the SEO expert.
They’ll go over the content to understand if the keywords are properly used. More strategies can be used in this context. None of them is wrong, it’s just up to the person to choose which strategy they’re going to use. See more on this here.
Conclusion
The things above tell you clearly what an SEO expert does and what fills up their working day. They spend a lot of time on the computer researching and analyzing what needs to be done next. When they start making changes, they try to understand how these changes take effect.
Their work is behind the curtain and no one sees what they do, but when the company starts making money, they can be called the real heroes. Until then, they’re ghosts, no one sees what they do, but without them, many companies would’ve stayed on the bottom of the list.
