Important Website Content Optimization Strategies

SEO (search engine optimization) is the central focus of any conversation about a website’s success. Content creators aim to rank their websites on Google as high as possible. Content writing has been focusing on word count for a while. Some experts claim that 2,000 words should be the goal.

Experts are questioning the importance of word counts. Industry gurus are starting to question the notion that content must be at least 100 words to rank well. Although it is a good idea to have your content at a certain length for SEO performance, word count is not – nor has ever been – the ultimate determinant of success. SEO experts, say that there are more important aspects than just the length of your content. These are the five priorities that should be prioritized over word count.

High-Quality Content

No matter how long the work is, readers won’t read bad content. Truth is, well-written content will always be better than poorly written posts. Writing if you’re focusing on a word count goal can lead to writing that is not worth the effort. Your readers can discern if your content is valuable or just a piece of fluff. You must also value the time of your readers. They don’t want to read a blog with 1,000 words that could easily be written in 500 words.

The quality of your writing is another important aspect. A poorly written article can make it appear that little effort was taken to create or publish the article. Your readers will not be interested in what you have to say if you don’t care about it. Many people dislike work that is confusing and full of errors. It is important to consider the flow and structure of ideas. Even if your content is grammatically correct, it can still be difficult for others to read. You could hire a writing service. Although the costs can be costly for your marketing budget, a single well-written piece is better than many lower-quality blogs.

The Value Of Content

If your intended readers don’t find the topic interesting, it doesn’t matter how long your article is. If your intended readers don’t find the topic useful, a post of more than 1,000 words is not worth as much as a well-written 500-word article. A page’s purpose should be clearly defined when creating content. Does it entertain, inform, or lead the reader into different areas of your website? Word count will also be affected by the purpose. The word count doesn’t really matter if the page achieves its goals.

You can use tools such as Google Search Console and Ahrefs to gain insight into what topics or questions visitors might be interested in. Keep in mind that your article must be about the topic and not keyword-stuffed. Because value is so important, it’s a common theme. You should make valuable content for your visitors. There is no need to decrease the value of your content by adding fluff just to increase word count. Research shows that shorter content can perform better in certain cases because users are primarily searching for the answer to their question. Google favors sites that provide this information in as little as possible. Experts agree that as a writer your goal is to provide value to readers. This can be achieved by answering their questions. It is unlikely that your visitors will interact with you if they don’t find valuable information on your website.

Accentuate Audience

Write for your target audience. Use the analytics tools to create a profile of your audience. This includes demographic information, gender, age, interests, hobbies, and gender. You can use your website analytics to see what content visitors have searched for and tailor the content to their interests. Short blogs that are based on your readers’ interests will yield better results than long-form articles they don’t care about.

If you see that your primary audience is comprised of women aged 30–40 years old living in England, then you shouldn’t produce content on a topic that might be more relevant to American men in their 20s. A 750-word article on feminine trends in England would be better for your website than a 1,500 word article about health issues for American men in their 20s.

Content Format

There is a lot happening online, and there is endless content. Content creators are competing for users’ attention. Writers must do everything they can to maintain their audience’s attention. A web page should look attractive and contain eye-catching graphics. Videos are often more helpful than long posts. Graphics can enhance the page’s aesthetics and be used to give a brief summary or visual description of a topic. Video formats, in addition to graphics, are important for attracting visitors. You may be able to write a 1,000 word article that you think will take around two minutes. Some people prefer to watch a five minute video on the same subject. To attract as many viewers as possible, it would be helpful to provide a variety of ways for visitors to access your content.

How To Get Backlinks

While backlinking to your website is a function of content quality, it should be noted separately. According to this research, the more backlinks a webpage has the higher its rank. This research revealed that the Google search results page’s top result has at least three times as many backlinks as the top 10 search results. Ranking is also improved by backlinks from multiple websites. The number of sites linking to a page appears to correlate with rankings. Two of the 12 key findings in this study were linked to backlinks. It is important to remember that backlinks must be from authoritative domains. You must produce high-quality content in order for this to happen.


While word count is a key factor in a successful SEO campaign, there are many other factors that must be considered when writing content. Do not write long posts that are poorly written or full of fluff words. Instead of focusing on word count, content creators should be able to identify what readers need and how they can meet them. You must prioritize quality and value when creating content. Quality is more important than quantity.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Clearwater SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.