Bot Marketing with Messenger the Smart Way: Increasing Conversion Rate

There has been a lot of buzz and increasing interest over chatbots in recent years because of the bots’ ability to take the burden off of business and website owner’s back and help manage the time-consuming tasks a lot better. In today’s digital age, there are a lot of benefits of using chatbots to your page in order for you to respond to every customer a lot quicker and provide them with high-quality services.

FB data show that more or less 60% of people in the United States use messenger apps to contact a business or company. At least 50% of social media users are more likely to communicate with companies and businesses that they can message directly. And more than 55% of people consider companies that message their consumers using modern platforms.

Who can blame them? Communicating a company or business is a lot easier compared to contacting them using email or telephone, since you can message them using messaging applications while you are on the move, as long as there is an Internet connection.

There are a lot of benefits users can get from using the Messenger chatbots, especially for business. One of the most significant bot abilities is to help increase the conversion rate of a website. As long as “canned” or pre-made messages are planned and written the right way, it can help businesses grow traffic and eventually, their sales or revenue.

Here are some ways you can use the Messenger Application chatbots to help maximize your site conversion. Not only that, this article will give you tips on how to properly design and write a high-quality message.

Help improve the business’ customer service

One way you can use the Messenger chatbot is to maximize your site’s conversion rate. It is quite apparent – with the help of the automated messaging, users are guaranteed to have potential clients with immediate responses to all the questions that the clients may have.

Giving your clients or customers the best customer service as possible is very important when it comes to the conversion rate of the website. It will provide you with a significant advantage over your competition. When creating your bot, you need to make sure that you will take into consideration Frequently Asked Questions sent to all your businesses and produce a means where people can find answers to these questions a lot quicker.

One of the easiest and the most efficient way to do this is to provide different choice responses that can narrow down to the specific question that the customer is asking. By making sure that your business is offering the best possible answers to your consumer’s issues, these potential customers can easily and quickly decide whether they wish to buy your products or services.

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Not only the relaying of precise and accurate information and details will play into your advantage, but by offering an immediate response, you are minimizing the chances of these customers sourcing other suppliers or purchasing from your competition with an effective and quick response rate.

Another advantage of using chatbots is, by getting bots to request essential details from the customers, you are also pre-screening them before spending valuable human time on getting this information.

It builds brand awareness

You can use your chatbot to let your consumers know what your company or your business is offering or selling, especially when communicating with customers who just recently visited or found out about your company or product’s influence. It is an excellent way to capture people’s interest.

By transmitting your product or services in a way that can attract the interest of your target market, you are certifying consumers from cold audiences to warm audiences and moving them to your sales or business funnel. There are ways you can do this, and there is no reason that you cannot do it all together.

It is all about the things that will work for your product or services. It is all about what will work for your company and the products or services you are offering.

The first thing you need to do is to provide customers who decided to communicate with you with greeting messages. It allows consumers to learn more about your company before they engage in discussions with your customer service representative. Another option is to offer your clients a menu at your Messenger window.

It makes sure that people will ask questions to find out more about what your company offers, what you do, and other vital details about your business. These bot menus will allow the user to learn more about your company, your products and services. You can also incorporate brand awareness to your chatbot conversation.

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By letting customers know about all the present and future events in your company, as well as exciting projects that you have been working on, there is a big chance that you can capture your target market’s attention.

Encourage your target market to check out your product or services’ webpage

Once you have used all the features mentioned above to warm your future customers up, you can now start directing them to your services or the product page. But it is imperative that you make it feel conversational or natural and not like a business sales pitch.

Making your brand looks like a big sales pitch is a big no-no. If you do not want people to go to your product or services page directly, you can always add a “shop” page to your website. But it would be best if you remembered that a well-organized conversation with a potential customer works well with most businesses.