Take Your Business to The Next Level with WPForms & ActiveCampaign


WPForms is a freemium WordPress plugin which help your to create and embed beautiful forms  on your WordPress sites.

And yes, it’s more powerful than your normal contact form builder.

Here are a few capabilities of WPForms:


ActiveCampaign is an all in one marketing tool which has the the capablity to send automated emails, site messages, chatbox on your website, and CRM automation featues.

In this article, you will learn how to integrate your forms with your ActiveCampaign to generate and nurture leads and customers.

WPForms + ActiveCampaign Integration

Here are the steps below:

1. Install and Activate WPForms Plugin

Install and activate WPForms plugin on your WordPress website.

Once this is done, It’s time to activate ActiveCampaign addon.

Open WPForms and then go to the Addons.

Locate ActiveCampaign Addon and click install Addon.

Once the installation is complete, the status of the Addon changes to Active.

2. Create Your Form

Once the activation is complete, it’s time to create a new form.

Go to WPForms and click on Add New.

Name your form and choose the Newsletter Signup Form template.

The default Newsletter Signup template appears.

You can add, remove, or change positions of the fields in the form.

You can also add the GDPR Agreement Field to your form.

3. Connect Your Form to ActiveCampaign

Click on the Marketing tab on the left and click on ActiveCampain.

Click on Add New Account.

Fill in the information asked in the next window.


To fetch the ActiveCampaign API URL and API Key, login to your ActiveCampaign account.

Nw, go to the settings.

From the menu coming up, click on Developer.

From there, you can copy the API URL andAPI key.

Once you fill in the fields, click on Add.

Your WPForm is now connected to the ACtiveCampaign.

4. ActiveCampain Form Set Up

A popup will appear asking you to enter the name for your form.

A window will appear with more settings.

Fill in all the details and click Save.

5. Add ActiveCampaign Form to Your WordPress Site

Open the page in which you are going to add the form.

Click on the first block and type in WPForms search bar.

Click on the Add WPForms icon.

Choose the Newsletter Subscription Form.

After this, publish or update the page.

You have successfully integrated your WPForm with Active Campaign.